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Digital Magician Simon Pierro

Simon Pierro is Germany’s first AI magician and is known worldwide as THE iPad Magician. His performances on YouTube have fascinated millions of viewers and created a new genre of magic: high-tech illusion.

His Digital Magic Show brings interactive magic to your customer event or corporate event as a spectacular headline act.

Award: World Champion of Magic
Award: Coups de Coeur, Monte Carlo Magic Stars
Award: German Champion of Magic
Award: Siegfried & Roy Award
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The World's Leading Brands Trust Simon Pierro

Apple logo
Allianz logo
Oracle logo
SAP logo
Mercedes-Benz logo
Pfizer logo
Sage logo
Microsoft logo
ZEISS logo
Disney+ logo
Roche logo
Heineken logo
Fraunhofer logo
RWE logo
Lufthansa logo
IBM logo
Siemens logo
Vodafone logo
Diebold Nixdorf logo
Deloitte logo
DATEV logo
Deutsche Telekom logo
Dell Technologies logo
TED logo
Deutsche Bank logo
TotalEnergies logo
Bosch logo
Infineon logo
"You were brilliant! The standing ovation was thoroughly deserved!"
Peter Baumgartner, Etihad Aviation Group
"A true professional and an absolute pleasure to work with!"
Oliver Greiner, Horvath & Partners
"Unbelievable! Simply indescribable!"
- Günther Jauch, TV host
Years Of Experience
10 +
WHEN MAGIC MEETS ARTIFICIAL INTELLIGENCE

Magic with AI - The Show

Magic meets artificial intelligence. In “Magic with AI”, Simon Pierro combines live magic with algorithms, robotics and future technologies.

Interactive, innovative and individually tailored to your company.

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"I'd like to thank you once again. Our attendees from around the world were absolutely delighted. The feedback ranged from 'cinematic' to 'this completely changed the way I think about digital transformation' - exactly the reaction we had hoped for."
Prof. Dr. Hagen Pfundner, Roche Pharma AG
"I was so amazed by the magic show. Simon Pierro is first class. I was so impressed how he was able to personalise the show for our Team Yellow and entertain us virtually. Great way to kick off the year!"
Lisa Davidian, Jabra
DIGITAL MAGIC - THE SHOW FOR YOUR TECH EVENT

iPad Magic

We all know what an iPad can do and what it cannot do. Simon Pierro makes the impossible possible by turning the iPad into his digital stage assistant. He pours beer from the display and makes your products appear from the screen. Experience the pioneer of iPad magic. The show can also be combined with the new “Magic with AI” performance.

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Million YouTube-Clicks
100 +
"I was impressed from the very beginning by your professionalism and how easy you were to work with. At Allianz, we believe there's only one score that matters: a perfect 10 for customer satisfaction. You definitely earned a 10*!!!"
Britta Mueller, Allianz
"What an incredible show! The audience absolutely loved it, and now we have a real problem: How are we ever going to top that?"
Achim Lueder, CEO Mercer Deutschland
A KEYNOTE THAT COMBINES TECHNOLOGY AND MAGIC

Keynote - Inspiration Through Magical Innovation

Known for his TED AI Talk, Simon Pierro combines magic and technology as a keynote speaker and shows how creative ideas can lead to innovation. In his talks, he offers insights into the development of digital illusions and demonstrates how wonder can inspire curiosity, change and progress.

Mission

Making technology tangible and inspiring confidence in the digital future.

Vision

Every new technology expands our view of what is possible, while wonder remains the spark for creativity and progress.

TV Shows
60 +
SHOWS
1000 +
Awards
10 +
PIONEER OF MAGIC 4.0

From Industrial Engineer to Digital Magician

Simon Pierro is internationally known as “the iPad Magician”, an artist who combines digital technology and illusion in a unique way. His viral YouTube videos have already fascinated more than 200 million viewers worldwide.

His passion for magic began at the age of 15 with a shell game in New York and a magic book given to him by his sister. After graduating as an industrial engineer, he dedicated himself entirely to show business and achieved remarkable success.

Discovered by Frank Elstner, Simon Pierro became known to a wide television audience through his magical pranks on the popular show “Verstehen Sie Spaß?”. This was followed by his own TV special on RTL and guest appearances on Markus Lanz, stern TV and many other programmes.

His international breakthrough came with a sensational performance on “The Ellen DeGeneres Show” in Hollywood. More than 20 million people watched the clip, and the US press celebrated him as “the German who is reinventing magic.”

Today, Simon Pierro mainly performs at corporate events, conferences and innovation events around the world. With his smart combination of magic, technology and storytelling, he creates unforgettable live experiences tailored to brands, products and messages.

In 2025, he was awarded the title of World Champion in the “Online Magic” category, further confirming his position as one of the most innovative magicians of the digital age.

"I've always admired great magicians, and Simon is one of the greats. When he says today that I helped him get started, it makes me proud."
Frank Elstner, TV Host
"I thought nothing could amaze me anymore, but Simon Pierro made me feel like a wide-eyed child again."
JAN JOSEF LIEFERS, Actor
LATEST NEWS FROM SIMON PIERRO
iPhone Duo Magic with Tech-Magician Simon Pierro

Is the New iPhone Duo Magical?

The new iPhone Duo hasn’t even hit the market yet – but the first magic tricks are already here! Using a 3D-printed prototype and artificial intelligence, I’m creating new digital

2 Digital Magician Simon Pierro duckified in the Micky Mouse Magazine with Donald Duck as his Apprentice

Making Magic in Duckburg

Digital magician Simon Pierro brings his magic to Duckburg—as an official “duckified” character in Micky Maus magazine.

TEDAI keynote speaker Simon Pierro on magic and wonder

TEDAI Talk at the Hofburg in Vienna

TED AI is a new format within the renowned “TED – Ideas Worth Spreading” series and one of only five official TED conferences worldwide — the only one in Europe.<br

Any thoughts?

Frequently Asked Questions

Yes, and that is exactly what makes the difference!

Simon Pierro creatively integrates your logo, messages, key visuals and products into the illusions.

Specially developed modular show elements are available for this purpose. The performance remains dynamic, while the presentation is individually tailored to your brand.

Before your event, we hold a joint briefing, often by video call, to coordinate content, objectives and technical details. This ensures a performance that perfectly suits your company and audience.

Absolutely! Interaction is part of the performance and shows genuine appreciation for your audience.

The options range from brief interactive moments with the audience to the planned involvement of your executives. For example, they can pour beer from the iPad together, creating an ideal photo opportunity. The level of participation is always adapted to your event.

Are there guests, such as politicians or guests of honour, who would prefer to remain in the audience? Or are there team members who would enjoy taking an active role? We plan the interaction accordingly.

During the briefing, we define the level of interaction, the tone and all relevant dos and don'ts.

With more than 25 years of stage experience and the confidence gained from countless C-level events, Simon Pierro handles audience participation with ease, often alongside CEOs of international companies.

In short, the format is flexible and modular and can be adapted to your objectives, agenda and audience.

In a corporate setting, the show usually lasts 25 to 30 minutes. Short performances from 10 minutes are also possible, for example as a conference kick-off, as well as formats of up to 60 minutes for customer events where the show forms the main programme alongside an informative talk.

The strengths of the format are its strong visual impact and the large number of magical effects presented in a short time. If required, the performance can be divided into several sections, for example a teaser at the beginning of the event and the main performance after dinner.

Together, we will find the perfect schedule!

Simon Pierro can be booked for all types of corporate events wherever companies want to present themselves as innovative and forward-looking. This includes events for employees or customers, C-level summits, conferences, product launches, trade fairs, roadshows, customer evenings, galas and sales kick-offs.

If requested, he can also host transitions between programme segments and integrate your topics in a way that perfectly suits the event.

He speaks fluent German and English and can therefore entertain international audiences as well. After all, magic is already an international language.

The show is designed to work with standard in-house event technology and can be integrated easily into your event production.

The standard setup, which is sufficient in most cases, includes a clear and uncluttered stage area of 2 x 2 metres, ideally with a black or neutral background, a wireless headset microphone and the ability to play audio and video files.

For audiences of around 100 people or more, camera projection is recommended so that guests in the back rows can see every detail.

Your event technicians will receive a technical rider, the required files and a detailed show schedule in advance. A technical run-through will also take place on site and will take approximately as long as the show itself.

Everything begins with your enquiry through this website. You will then receive further information and an overview of the costs, followed by a no-obligation briefing call with Simon personally. During this call, we discuss your objectives, audience and key topics. Based on this conversation, you will receive a specific concept and quotation, including the format, duration, modular effects and tailored brand integration.

His clients appreciate Simon's direct and straightforward communication, as well as his personal and reliable approach. And there is no cost for asking: Click here to make an enquiry.

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CONTACT Us

Book Simon Pierro Now

Delight your guests with innovative and unique digital magic combined with sophisticated entertainment of the highest standard.

We are looking forward to contributing to the success of your event and will be happy to answer any questions you may have.