Magician of the Year

Over the past decade, Simon Pierro (Munich) has achieved worldwide fame as the digital magician.
After his sensational appearance on Ellen DeGeneres (more than 25 million views online), the US press called him “the man who is reinventing magic”.
In a way like no other, he combines the craft of magic with technological achievements such as iPads, 3D printers and robots.

In 2020, a year in which magic could no longer be performed on stage in front of an audience, Simon Pierro once again lived up to his role as a pioneer and found several new platforms for his art.

Immediately after the first lockdown, he developed an online show based on an innovative concept:
a live show that involves the audience interactively and communicatively, while also playing with the unique possibilities of the new medium.
Optical illusions, video effects and holograms are used, and in the end viewers ask themselves what is real and what is illusion.
The audience leaves the show with a sense of wonder – even in the virtual online world.

From the heart of Munich, he streams elaborate, bespoke concepts from his newly built production studio all over the world, reaching people who might otherwise never have encountered him:
Vint Cerf, one of the fathers of the internet, wrote afterwards: “Simon, this is one of the most creative ways to use the online world that I have ever seen!!!”
The CEO of Zoom, himself named Businessperson of the Year by TIME magazine, also took the time to be enchanted by Simon Pierro’s virtual magic (“Simon is a great magician!”).

Simon Pierro starts where others stop:
for him, immediate success is not always the top priority – it is about pushing the boundaries of the art of magic.
At a time when platforms like TikTok are changing the viewing habits of an entire generation, his goal is to keep magic relevant and contemporary.
In 2020, he pulled off this feat once again!