Swiss television audiences have known iPad Magician Simon Pierro for many years, including through his appearance on the legendary TV show Donnschtig Jass. Raiffeisen Bank Switzerland also featured him in a national TV commercial, where he used magical iPad effects to present new banking services. Many viewers also know him from the hidden camera show Verstehen Sie Spaß?, where he amazed audiences for more than ten years with his magical pranks.
His online popularity in Switzerland has also been boosted by 20minutes.ch, which has featured several of his viral YouTube videos.
The media describes him as “Often copied, never matched.” Simon Pierro, the original iPad Magician for Switzerland. If you want to amaze your audience with digital magic, iPad illusions and AI-powered live effects, Simon Pierro is the perfect choice.
Experience AI Magic, a unique show where intelligent illusions and meaningful business content come together.
“I’ve always admired the great magicians, and Simon is one of the greats. Hearing him say that I helped him get started makes me truly proud.”
Frank Elstner, TV host
Simon Pierro is Germany’s original iPad Magician and a pioneer of AI magic. He combines the latest technology with astonishing stage magic to create unforgettable experiences for Swiss corporate events. Whether in Zurich, Bern, Basel or Davos, his performances captivate audiences while bringing your brand message to life.
Questions your audience will love: Can ChatGPT figure out a magic trick? Can Simon’s avatar perform magic? Can a volunteer master deep learning? A unique blend of entertainment and innovation.*
References & Performances in Switzerland
Regular performances at corporate events in Zurich, Bern, Basel, Lucerne and throughout Switzerland. Selected clients and events include:
Swiss Innovation Forum. Sharing the stage with some of Switzerland’s leading innovators.
World Economic Forum in Davos. Invited on multiple occasions.
A personal connection. Simon spent many childhood holidays with his grandparents in Bad Ragaz, making Switzerland a place that has always felt like home.
Delight your guests with innovative digital magic and world-class entertainment that will leave a lasting impression.
We look forward to helping make your event a success and will be happy to answer your questions at any time.
"Magic with AI" connects directly with one of today's most important topics. Instead of explaining AI, Simon lets audiences experience it live through surprising moments that spark curiosity, creativity and conversation. By combining modern algorithms with timeless stage magic, he creates memorable experiences that stay with your guests long after the event has ended.
"Magic with AI" is much more than a stage show. It also works as an edutainment format that combines a keynote with live performance. A TED-style presentation delivers practical AI insights, while the magic instantly brings those ideas to life. The result is a seamless combination of knowledge, inspiration and entertainment.
The show is designed for every audience. It works as a powerful opening for executive meetings, a memorable highlight for customers and partners, and an inspiring experience for employees. With German or English presentation, scalable production and customised content, Magic with AI works equally well in a leadership meeting or on a large conference stage.
Simon Pierro creatively integrates your logo, key messages, visuals and products into the magic.
Purpose-built modular show elements allow every performance to stay dynamic while being individually tailored to your brand.
Before your event, we hold a detailed briefing, often via video call, to coordinate your objectives, content and technical requirements. This ensures a performance that perfectly fits your company and audience.
"The iPad Magician" is Simon Pierro's universal show act for digital illusions – flexibly tailored to your topics, from sustainability and digitalisation to cloud services and more. "Magic with AI" builds on it, includes many of the well-known iPad effects, but focuses the dramaturgy entirely on artificial intelligence.
Both formats intentionally overlap and can be combined depending on your event. If you want a broader technology or business story, the iPad Magician is the ideal choice. If artificial intelligence is the main topic, Magic with AI delivers the same unique style with a clear AI focus.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information
