“The chemistry has to be right,” as the saying goes. Here it certainly is, because BASF practically creates chemistry (“We create chemistry”). But as in every industry, digitalisation is bringing new and exciting challenges here too, fundamentally changing many processes.
To discuss this, the top two management levels met at the Westhafen Event & Convention Center (WECC) in Berlin. For reasons of confidentiality, I naturally can’t report on the strategic direction of this global event.
To give an insight into how digital transformation is unfolding in other fields, I was invited to give my new keynote “Magic 4.0 – Digitization of the Entertainment Industry” – in English, of course. Innovation from a different perspective: that of an iPad magician!
For more information about the keynote, click here: Keynote Speaker
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